griffin museum of science & industry

Marketing Campaign for A Historical Chicago Based Museum

the challenge

How does a large org like GMSI help featured exhibit artists prosper socially & economically, post exhibit?

the idea

Griffin museum believes in placing innovation at the center of design. The question was "what if we reimagining the dynamics between an artists & a museum?"

the work

I produced:
- A mini-doc about their 2024 spring exhibit
- Holographic Billboard
- Podcast Series

the outcome
- 10% boost in ticket salesĀ 
- 20% boost in visitor diversity
- 50% boost in social media engagement via instagram