As a historically successful museum, how do you help artist featured in exhibitions prosper socially & economically, post exhibit?
I collaborated with CMSI to produce a new initiative aimed to reimagine how artists & museums collaborate. The campaign features a holographic tower sized billboard, customized hologram guides, a mini documentary, & a podcast series that all serve as tools on their mission to innovate the way museums help artists thrive.
• 20% increase in exhibit visitors
• 15% boost in ticket sales
• 50% boost in visitor diversity
The Chicago Museum of Science & Industry faces a challenge in supporting its exhibiting artists to thrive socially and economically during and after exhibitions. The current model lacks a mechanism to extend artists' reach beyond the museum walls, hindering their ability to maximize exposure and economic opportunities.
CMSI was focused on creating & diversifying revenue streams for featured artists & themselves
The CMSI was founded in the 1933 on the belief that innovation should be at the forefront of society.
Mission: To inspire the inventive genius in everyone through uniquely interactive experiences.
We designed a holographic billboard as a tool to enhance exposure & visitorship.
Projected to increase website visits by 25%.
To bring a magical experience, we designed personalized holograms of each artists featured in the exhibit, to share the story behind their featured work.
I produced a mini-documentary that features a look into the story of the curators inspiration for the exhibit & promotes all artists involved in a visually delightful way.
• Projected to increase artist awareness & visibility by 100%
We produced a podcast series to provide a platform for artists to share their stories in-depth
The Chicago Museum of Science & Industry faces a challenge in supporting its exhibiting artists to thrive socially and economically during and after exhibitions. The current model lacks a mechanism to extend artists' reach beyond the museum walls, hindering their ability to maximize exposure and economic opportunities.
CMSI was focused on creating & diversifying revenue streams for featured artists & themselves
The CMSI was founded in the 1933 on the belief that innovation should be at the forefront of society.
Mission: To inspire the inventive genius in everyone through uniquely interactive experiences.
We designed a holographic billboard as a tool to enhance exposure & visitorship.
Projected to increase website visits by 25%.
To bring a magical experience, we designed personalized holograms of each artists featured in the exhibit, to share the story behind their featured work.
I produced a mini-documentary that features a look into the story of the curators inspiration for the exhibit & promotes all artists involved in a visually delightful way.
• Projected to increase artist awareness & visibility by 100%
We produced a podcast series to provide a platform for artists to share their stories in-depth
