LabCity Sports & Event Center

Brand Production Strategy for an independent Black Owned Sports & Event Center

the challenge

How do you scale an independent sports & event center into a NC basketball franchise?

the work

the outcome

Behind the work:

the process

Phase 1:

exploration

"A problem well framed, is a problem half solved."
Marty Neuemier

What was the problem?

Over half of the brands within the Speechless portfolio were costing more than they were bringing in. The kicker of it was

Possibilites

What if we bridged the gap between aau

What does success look like?

CEO Andre Speech has visions of making LabCity a NC treasure. He wants to expand & plant gyms across NC in cities like Charlotte, Raleigh, & Wilmington to name a few.

Phase 2:

Strategy

The road map to the destination.

Branding

Aligning With the Big Picture

The energetic intensity that goes on within the LabCity walls is not adequately represented. In 'the Lab' the mission is to unleash your inner champion. As a player, coach Dre was an underdog... underrated, and always having to go above and beyond. This is the tribe that thrives within LabCity.

Unleash Inner Champion

Marketing

Connecting with who matters

Minimize Offerings

Develop & Leverage LabTv using resources available

Gen X & Z Influential collabs

Business Strategy

Channeling Purpose into Mission

Andre wears many hats and cares for his players, at the same time he is trying to scale a brand with minimal help. He's not able to put out quality content content & be a coach at a high level at the same time. So we figured out what holes we could fill within the business to begin combatting this issue.

How Could we turn insight to action?
Phase 3:

Design

Where art & science break even to create the unseen

Business Design

enhancing awareness

Offerings:

Apprenticeship Program // Each One, Teach Two Initiative

Brand Design

Unforgettable Vistor Engagement

I.D

Marketing Campaigns

Inviting Art Enthusiasts Into the Process

"Champion You"

Website// 3 Core Training Packages

Each one, Teach two

Broadcasting an In-Depth Experience
Phase 1:

exploration

"A problem well framed,
is a problem half solved."
Marty Neuemier
1. Problem
2. Constraints
3. Success

what's the problem?

Over half of the brands within the Speechless portfolio were costing more than they were bringing in. The kicker of it was

what's hindering them?

What if we bridged the gap between aau

what's success?

CEO Andre Speech has visions of making LabCity a NC treasure. He wants to expand & plant gyms across NC in cities like Charlotte, Raleigh, & Wilmington to name a few.

Phase 2:

Strategy

The road map to the destination.
1. Business
2. Marketing
3. Branding
4. Ideas

Branding

Aligning with the big picture

The energetic intensity that goes on within the LabCity walls is not adequately represented. In 'the Lab' the mission is to unleash your inner champion. As a player, coach Dre was an underdog... underrated, and always having to go above and beyond. This is the tribe that thrives within LabCity.

Unleash Inner Champion

Marketing

Connecting with who matters most

Minimize Offerings

Develop & Leverage LabTv using resources available

Gen X & Z Influential collabs

Business Strategy

Staying in sync with what matters

Andre wears many hats and cares for his players, at the same time he is trying to scale a brand with minimal help. He's not able to put out quality content content & be a coach at a high level at the same time. So we figured out what holes we could fill within the business to begin combatting this issue.

From insight to ideas
Phase 3:

Design

Where art & science break even
to create the unseen
1. Holographic Billboard
2. Artist Holograms
3. Exhibit Documercial
4. Live Podcast

Business Design

Building Awarenesss

Offerings:

Apprenticeship Program // Each One, Teach Two Initiative

Brand Design

Engaging in an Unforgettable Way

I.D

Marketing Campaigns

Pulling back the curtain

"Champion You"

Website// 3 Core Training Packages

Each one, Teach two

Offering an In-Depth Perspective