How could you bring a major music company to a city like Charlotte, NC, [that is known for banking] during a time when record labels are also becoming obsolete?
Alongside NC native, writer ,& filmmaker, Miracle Ingram I co produced a long form interview pilot featuring NC based visual & music artist CJ Monet.
• 5% boost in streams for Cj Monet
• 20% boost in RukDoc digital media followers
• 110% boost engagement on RukDoc digital media platforms
North Carolina has a rich music scene but no infrastructure to support musicians & artists to further their careers within their home state.
RukDoc dreams of a future where merely partnering with a musician will bring them economic prosperity & another long term asset to the company. Worldwide, Major music companies are becoming less valuable due to unsustainable business practices. Designing a business infrastructure & model that put artists first while infusing lucrative short/long term revenue streams was the goal.
RukDoc is a 'Music Multi-Media Company'. It has multiple entities under the overall umbrella that are catered to serving musicians, the surrounding community, and themselves at each stage of development.
Conceptualizing a brand strategy that align with the companies business goals unlocked a bunch of insight into what could be offered to separate themselves from the standard label & transcend the growing negative perception of music labels in todays business landscape.
To scale RukDoc in a way that will allow them to sustain impact, we strategized a 3 stage development game-plan. Each stage is focused on cultivating the energy & resources needed to ignite the next.
What did you discover while design the identity?
What was a major breakthough?
As a start-up, there's no secret that you need money at the end of the day, but in order for that to happen, people have to feel moved. How are you going to inspire that team member or that likely investor to take action? How are you going to persuade someone to believe in your vision? We helped design a series of tools to help facilitate multiple engagements.
While capital can be a valuable tool for everyone, including musicians, there are a plethora of intangible things can be just as impactful. One of those things? The gift of connecting with someone through their story. We co-produced the pilot episode of their radio show, 'DocRadio', alongside Michelle Ingram of 'MMichelle Productions'. The strategy behind the radio show is to share the artist they find special while attracting their tribe of supporters.
North Carolina has a rich music scene but no infrastructure to support musicians & artists to further their careers within their home state.
RukDoc dreams of a future where merely partnering with a musician will bring them economic prosperity & another long term asset to the company. Worldwide, Major music companies are becoming less valuable due to unsustainable business practices. Designing a business infrastructure & model that put artists first while infusing lucrative short/long term revenue streams was the goal.
RukDoc is a 'Music Multi-Media Company'. It has multiple entities under the overall umbrella that are catered to serving musicians, the surrounding community, and themselves at each stage of development.
Conceptualizing a brand strategy that align with the companies business goals unlocked a bunch of insight into what could be offered to separate themselves from the standard label & transcend the growing negative perception of music labels in todays business landscape.
To scale RukDoc in a way that will allow them to sustain impact, we strategized a 3 stage development game-plan. Each stage is focused on cultivating the energy & resources needed to ignite the next.
What did you discover while design the identity?
What was a major breakthough?
As a start-up, there's no secret that you need money at the end of the day, but in order for that to happen, people have to feel moved. How are you going to inspire that team member or that likely investor to take action? How are you going to persuade someone to believe in your vision? We helped design a series of tools to help facilitate multiple engagements.
While capital can be a valuable tool for everyone, including musicians, there are a plethora of intangible things can be just as impactful. One of those things? The gift of connecting with someone through their story. We co-produced the pilot episode of their radio show, 'DocRadio', alongside Michelle Ingram of 'MMichelle Productions'. The strategy behind the radio show is to share the artist they find special while attracting their tribe of supporters.
