rukdoc music

Launch for a NC based startup
music multimedia company

the challenge

How do you launch a
bootstrap startup music company?

the idea

RukDoc is a multi music company. They had a goal to build a community utilizing relationships & resources to create momentum to launch their flagship artist.

the work

6 month engagement
I produced:
- Brand identity system that included a website. 
- Marketing rollout for their flagship artist
- Pilot campaign of flagship content show.
- Built & lead a 12 person creative staff.

watch pilot here

the outcome
- Raised over $10,000 in 3 mo.
- generated over 75,000 streams
- landed sponorship with art venue (The Brooklyn Collective)