tojuso

Music Project for a NC based musician

the challenge

How do you help an artist rebrand their sound
& tell their story?

the idea

Tojuso is an ecclectic & well respected artist in North Carolina. He’s naturally inspiring, yet very meek. The idea was to harness sonics & lyrics that felt unorthodox, uplifting, & honest.

the work

I executive produced:
A 5 song Debut EP that captured Tojuso essence & triumphant journey to inner acceptance.

listen here

the outcome
- over 50,000 streams
- 2 publications features
- 1 year residency @ Greensboro culture center